The first step is to create a description of your product that is persuasive and easily related to others. This description encompasses the special qualities that make your product unique to who you are. When creating these talking points, we talk to everyone who can be of help: the existing customers, those who influence the genre or market, and the experts in these fields. Then we align every marketing outreach to express your tailored message and to stimulate more positive recommendations for your product.
The next step is to utilize these endorsements in all areas of the campaign – advertising, mailings, sales materials, print media, etc. This makes your word of mouth stronger because soon people get used to seeing and hearing the positive endorsements of your product. These steps lead to the creation of a network of enthusiastic product supporters, “River Runners,” who can help to increase your sales and success.